One of the most important focuses of every business to establish is marketing that helps to identify, engage with customers, and turn them into valuable assets that generate long-term cash flows. However, the plan of action has transformed due to the onset of COVID-19. It is time that marketers need to rethink their strategies in an era of homebound customers, social distancing, and an unpredictable environment that has forced companies to manage in antagonistic conditions. 1. Contact your customers on social media during this critical time - We are all dealing with the impact of the Coronavirus outbreak in various different ways. It is now the time when your customers are locked in their houses to minimize their social interactions. Hence, now you should really show empathy, sensitivity to others, and help out where you can. Avoid being too pushy as this will help your brand stand out during this difficult time. It will also help you connect with new potential customers who...