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Online Web Promotion Strategies during COVID-19


One of the most important focuses of every business to establish is marketing that helps to identify, engage with customers, and turn them into valuable assets that generate long-term cash flows. However, the plan of action has transformed due to the onset of COVID-19. 


It is time that marketers need to rethink their strategies in an era of homebound customers, social distancing, and an unpredictable environment that has forced companies to manage in antagonistic conditions. 


1. Contact your customers on social media during this critical time -


We are all dealing with the impact of the Coronavirus outbreak in various different ways. It is now the time when your customers are locked in their houses to minimize their social interactions. Hence, now you should really show empathy, sensitivity to others, and help out where you can. Avoid being too pushy as this will help your brand stand out during this difficult time. It will also help you connect with new potential customers who are stuck at home, searching for updates on various social media platforms.


Also, through your business, contribute to area food banks or help seniors with grocery shopping. Promote these good actions on social media to build your brand.


2. Make a robust online presence -


In case you haven't noticed, there are more people online right now than ever. It has led to a significant increase in search traffic over the last week, and this will continue to increase as we crouch down. 


Everything that is online right now will be consumed more than ever. You should use search engine optimization (SEO) strategies to get to the top of Google's search engine results pages (SERPs) so that your business can be found easily. This is not the time for a business to go broke and poke its head every few days to see if the sun has risen.


3. Use pay per click (PPC) advertising -


This is an excellent opportunity for businesses to use PPC advertising to connect with their customers and gain a competitive advantage. Also, it is the best time to save some money within your digital marketing budget. That gives your company added a chance to regain that lost market share from others who retired during this time.


4. Stay ahead of your competition -


SEO is the best and most effective way for your business to increase organic traffic and outperform the competition. You need to be on the main page of Google's SERPs, and at the top of the list, so that when your customers search for certain keywords, you are the business they end up calling. Climbing to the top of the SERPs requires time and strategic optimization strategies, which is done by SEO. If you don't proceed to optimize your digital presence on a daily basis, you might lose valuable opportunities that can help you reach new heights of success.


5. Prepare your business for the bounce surge -


Once this pandemic gets over, everything will get normal and will work the way it used to be. That's when normality returns and consumer spending habits stabilize. This is where SEO comes into play, as it is a long-term strategy. Investing in SEO campaigns will have an impact on your organic search traffic after months from now. Pausing your SEO campaign now could have a detrimental impact on your earning potential when the coronavirus starts to become a distant memory.
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