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The Best Checklist for Custom Logo Design in 2020


A logo can be considered as the brand symbol, made up of words or pictures, or even both. Businesses use it to reinforcing their brand and tell the world who they are, what they do, and how they are better than others.


The logo design checklist -


When someone asks you to design a custom logo, it is crucial that you gather as much information as possible about them. And before you even put the pencil on the paper, you need to make sure you've covered all the possible bases with your client. There is nothing worse than being almost finished with a design only to have the client say they imagined something completely different.


So, where to start?


Record all customer details -


Take note of everything that they say, what they need, and even what sketches they may have. These notes will later work as the springboard for your own research and are especially helpful when starting to create a mood board.


Create a mood chart -


Once you are done collecting all the details, start researching other logos, ideas, and notions that can be consolidated into your own design.


This will help you gain the tone of the design and share it with the client. Also, you get the opportunity to explore new market trends and competition.


Conceptualize and iterate logo options - 


Grab a sketchbook and start designing your own designs. Sketching out ideas will come to you easier and more naturally once you have all your information along with well-done research. 


Remember that when it comes to using fonts, stick to one or two. More than that, you will have a logo with multiple competing elements. 


Review later -


It is always smart to take a break with the ideas you have had. That way, you can go back to your work the next day with fresh eyes and less bias as you begin to get closer to the final design. 


As you narrow down your designs, ensure to share them with your client for feedback. Since these designs are born out of the creation of your mood board, your client shouldn't be surprised that they saw where the logo was developed from.


Create the final design -


It is time you focus and pay attention to the color, typography, and feel of your logo.


When designing a logo, start in black and white as this way, your focus won't be on other components of the design. 


For the overall composition of your logo, concentrate on the power of grids as it gives a sense of structure to your design. 


Here you can try designing mockups to check the logo design and get a clear idea of ​​how to use it. Mockups are especially useful when given to a client because you can really sell the design.
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