2020 has offered the digital world with many new and exciting opportunities to reach a wider audience. It is now the time when SEO content writers have to make their content audience-centric, apart from making it SEO optimized. So, here we have made a list of some content strategies that can help you create your best SEO campaign in 2020 and beyond. How to build your content strategy - 1. Set your goals - Begin from the end by documenting your goals first. This is important to determine the type of content you want to create and what are the calls to actions that you must use. If leads are your end goal, then a proven strategy is to produce unrated content that provides good insights, leaving room for a deeper dive. 2. Identify your targetted audience - It is crucial to identify who you are focussing on with your content. Find out what your audience is striving to get from you and what content could be created to ...